Your design isn't ugly.
It's invisible.
And invisible doesn't convert. Every day your brand doesn't match what you charge, it's making the decision for her before you get the chance to. I fix that.
20+ years in brand design50+ female founders servedMelbourne, AU
"Hi, I'm Lisa." — your designer
Your brand is judged
in 0.05 seconds.
Before she reads your bio. Before she sees your offer. The verdict is already in.
75% of buyers judge credibility by visuals alone.
Not your methodology. Not your results. What your brand looks like.
Consistent brands command 16% higher prices.
Your brand is either holding up your price point or quietly talking people out of it.
Stop me if this feels familiar
My toxic trait is that I built a $4k offer,
spent three hours trying to make the Canva
graphic look like it, and posted it anyway.
The fonts were
close enough
The colours were almost right.
The layout was fine.
A little "meh" honestly
And fine is exactly what it looked like.
Fine doesn't
sell $4k
Fine makes people scroll.
The designer your brand has been waiting for
I learn your brand like it's my own, then I design every asset like it's going straight to your dream client.
I turn a voice note into a full launch suite while you're doing the school run.
I send back work that looks so right you screenshot it just to look at it again.
This is what it feels like when your visuals finally match what you charge.
Client story
When the brand finally matches the business, everything changes.
"They don't arrive asking about price. They arrive already decided."
Lisa didn't rebuild my brand. She took what I already had and made it work harder.
Instagram content, designed to match the business I was building, not the one I was leaving behind.
The results were good enough that I started sending my own clients to her, and a year later she's still the only designer I trust with mine. Founders Academy, my high ticket coaching program, is easily filled. I don't ever launch it. The content does the heavy lifting.
The full story
Ro came in with a brand that made sense for who she was, not who she was becoming. Busy. Colourful. Retro. Her taste had shifted, her offer suite had shifted, and her visuals hadn't kept up.
We stripped it back. Red, black, white. Clean, direct, no noise. The palette was already hers. We just let it lead.
Founders Academy, her high ticket coaching program for fitness industry professionals, has been at capacity for a year and a half. She barely advertises for it. The brand does the work. People arrive already decided, not asking about price.
Then her life changed. She sold her gym. Ended her marriage. Gave herself a deliberate rest season while rebuilding everything, with two kids watching.
Her business didn't blow up.
Inquiries kept landing. Her program stayed full. Leads kept coming without her having to hold the brand up, because the brand was already standing on its own.
"A strong brand isn't a nice to have. It's the thing that works when you can't."
That's the only result that matters.
Rochene Higginson
Founder, Founders Academy | Business Coach for the Fitness Industry
@rochenehigginson
What happens when you stop DIY-ing:
"It's clarity. It's direction. It's everything I've been working toward, finally showing up on the outside the way it's always felt on the inside."
"I wont go to anyone else but @hercontentstudio anymore. WE LOVE @hercontentstudio and HER MAGIC SO MUCH."
"I just wanted to say that working with you has been a dream! Your professionalism and ability to capture my brand has been incredible."
"…like I had no expectations other than the rough draft but this feels so good and bold!"
"Just love having consistent visuals across all of my platforms."
"Lisa understood the brief, gave me advice, listened to all of my feedback and came up with the amazing logo that I have today. The templates were next level and really reflected my own personality yet capturing the Pre & Post natal feel of my business."
How it works
Three steps. You never open Canva again.
Designed As You
We map your brand so I can design as you...not a version of you with the wrong font.
Done In Days
You send me what's coming. I send back assets that look like a $100k brand, in days.
Priced To Match
Your feed, your pitch deck, your presentations match what you charge. New clients notice before they even read your bio.
Here's what I know after two decades of design.
A brilliant offer in the hands of a brand that doesn't match it is one of the most expensive problems a female founder can have. Not because the design is bad. Because it's invisible. And invisible doesn't convert.
The DIY debt isn't just the hours you've spent in Canva. It's the enquiry that didn't come. The discovery call that never got booked. The person who looked, decided your brand didn't match your price point, and kept scrolling without a word.
I'm a mum who built this business to work differently. Flexible enough for school pickups and specialist appointments and the beautiful, unpredictable reality of raising a child who sees the world in a way that keeps me honest about what actually matters.
That's why I only work with women I actually want to serve. Not a cookie cutter package. A retained design partnership that moves with your business, learns your brand like it's my own, and delivers work that looks exactly like where you're going.
Twenty years of brand design. Six and seven figure launches. Full brand suites built from scratch. Chaotic Canva folders turned into something a founder is actually proud to send to a dream client.
Based in Melbourne. Working with ambitious women globally.
The best decision you'll
make for your brand
Designs that look beautiful
and work hard for your brand.
Every design is created in Canva with intention: elevated, on-brand, and built with strategy behind it.
Social posts, launch graphics, Freebies and lead magnets, Workbooks and guides, Pitch decks, Presentations and training materials, EDMs, Facebook ads, Other graphics and brand assets.
All of it. On brand. On time. Off your plate. And delivered editable in Canva! 😍
Social posts
Workbooks & guides
Pitch decks & presentations
Is this the right fit?
An honest look at who I work best with — and who I don't.
This is for you if…
- ✓You're an established female business owner ready to look like what you charge.
- ✓You want a designer who works inside Canva so your team can edit later.
- ✓You're launching, scaling or rebranding and need cohesive assets across brand, social, email and ads.
- ✓You value strategy and craft over cheap, fast and forgettable.
- ✓You're ready to hand it over and trust the process.
Not for you if…
- ✕You're just starting out and not yet generating consistent revenue.
- ✕You want a one-off logo or a five-minute fix.
- ✕You'd rather micromanage every pixel than trust a specialist.
- ✕You need websites, sales pages or development work as the core deliverable.
- ✕You're looking for the cheapest option on the market.
The investment
Your Investment
Everything that's included when you join the Design Dream Team.
Investment and Inclusions:
- 💜Monthly design assets — social posts, launch graphics, lead magnets, workbooks, pitch decks, EDMs, Facebook ads and brand assets. All of it. All editable in Canva.
- 💜Your asset output is built around what your business actually needs that month, not a fixed package that may or may not fit. Launching a course this month? We build what you need. Quieter month? We get ahead on evergreen content. Your design support moves with your business.
- 💜Fortnightly asset delivery so you're never scrambling the night before a launch.
- 💜Unlimited asset types within your retainer scope — if your business needs it, we design it.
- 💜Direct communication throughout so nothing sits in a brief and waits.
- 💜One revision round per asset, turned around fast.
- 💜White glove communication throughout. You're never left wondering what's happening with your brand.
- ⭐BONUS: Brand Immersion Session — a dedicated deep-dive into your brand before we create a single asset, so everything we make feels unmistakably you. (Value: $250 AUD).
- ⭐BONUS: Full Canva Editability — every asset delivered as a fully editable Canva file. Yours to keep, update, and reuse forever. No designer required after handover.
TOTAL VALUE: You'd pay $800 to $1,200 per asset at agency rates.
Inside the Design Dream Team, your entire month of design is covered. 👇
$500 AUD deposit
6 × $1,950 AUD monthly
Minimum 6-month engagement. Two spots open per month and they go quickly. Spots are limited.
Approx. $1,290 USD per month.
By the time we're done,
you will have:
- 💜A brand that charges what you charge, and looks every bit of it, before you open your mouth.
- 💜Discovery calls where price isn't the first question, because your brand already answered it.
- 💜The confidence of sending a proposal and not wincing at what they're about to click through to.
- 💜Visual consistency so strong that people screenshot your posts, share your lead magnets, and forward your emails to friends who need exactly what you do.
- 💜Sunday nights back. The part of your week you were losing to Canva at midnight is no longer your problem.
- 💜A fully editable Canva library that's yours to keep, long after we're done.
Before you apply
Everything you need to know before taking the next step.
Will it actually look like my brand?+
Yes. Every engagement starts with a brand immersion session before a single asset is designed. Most clients say the first delivery feels more like them than anything they were making themselves. Every asset comes back looking like you. Not a version of you with the wrong font and a drop shadow no one asked for.
How do I know if I'm ready for this?+
If your visuals don't match what you charge and you're still the one making them at 10pm on a Sunday, you're ready. This works best for established female business owners who are done losing time and clients to DIY design.
What's the turnaround?+
Standard assets land in 2-4 business days. Launch sprints are scoped separately in advance so we can move fast when it matters.
Do you help with strategy and messaging?+
The Design Dream Team is a design retainer, not a strategy service. You bring the vision, the messaging and the direction. I execute on it at a standard that matches what you charge. Strategy and messaging support are available separately. Book a call here if you'd like to talk through what that looks like.
Do you design websites and sales pages?+
No, and that's intentional. Staying focused on brand, social, email, ads and lead magnets is what keeps the standard high. I'll refer you to a web designer I trust for the build. I can design a visual mockup to guide the direction and hand straight to your developer.
What if I'm not in Canva?+
I work natively in Canva because my clients do. It means you can tweak anything, anytime. If you're on Figma or Adobe, I'm not your designer. And that's okay.
What happens after I apply?+
I'll be in touch within 48 hours. If it looks like a fit, we'll book a clarity call to map your brand, confirm scope and get started. Most clients have their first assets within the first two weeks.
How many assets will I receive each month?+
Every client is different and that's the point. At the start of each month we map out what you're working on and prioritise accordingly. Launching? You'll have a full suite. Consolidating? We build out your evergreen library. You're paying for a designer who knows your brand and shows up for whatever your business needs that month.
Can I pause or cancel?+
There's a 6-month minimum to get the most from the brand deep-dive and onboarding investment. After that, we work on a rolling monthly basis with 30 days notice to wrap up.
Will you redesign my entire brand or work with what I have?+
Both, depending on what you need. Most clients come in with an existing brand they love but aren't executing consistently. I map what you have, identify what's missing, and design every asset to match where you're actually going. If your brand needs refining as we go, we do that together. You never lose what makes it yours. That's the standard every engagement is held to.
This is a high-touch, done-for-you design experience for established brands ready to look like what they charge.
Still have a question? I'd love to help.
Every great partnership starts with a conversation.
Get in touch
Ready when you are
Your brand should be the reason they buy...not the reason they hesitate.
Two Dream Team spots open each month and they fill quickly.
Every asset comes back looking like you. Not a version of you with the wrong font and a drop shadow no one asked for.